Skip to main content


Man using riding snowplow in the snow

Product Marketing Manager, New Product Development - BOSS Snowplow


Iron Mountain, Michigan, Bloomington, Minnesota

Apply Now

Product Marketing Manager - BOSS Snowplow

Who Are We?  

BOSS Snowplow, located in Iron Mountain, Michigan is a division of The Toro Company.  BOSS is a leader in the snow and ice management business with a growing lineup of plows for trucks, UTVs and ATVs, salt and sand spreaders, and box plows built for the snow and ice management professional, as well as the homeowner. With a focus on uncompromising quality and high-level craftsmanship, BOSS has grown to be a leader in the sale of truck plows. 

As the Product Marketing Manager, you will be responsible support the business objectives of the BOSS Division by efficiently and effectively managing assigned BOSS products through their entire lifecycle. Key functions include: identifying unmet customer needs and growth opportunities and communicating them via the multi-generation product planning process (MGPP); leading new product development projects via 1PDS and IBP, ensuring that customer requirements are met, and that schedule and financial targets are achieved; working with Marketing and Communications Managers to effectively launch new products strongly and successfully while providing clear direction regarding other day-to-day product management tasks.

What Will You Do?

In order to grow and build a successful career with The Toro Company, you will be responsible for: 

  • Develop, present, and execute an annual multi-generation product plan for BOSS products. Deliver against annual net sales, retail sales, and inventory goals for product line(s).

  • Lead new product development projects, utilizing BOSS’ product development process, serving as the advocate for the customer, and developing and communicating clear product specifications, functionality, capabilities, performance and accessories.

  • Create, deliver and lead monthly Product Management Review (PMR) meetings as part of the IBP Process.Develop product launch plans in collaboration with market managers and marketing communications teams. Manage annual product photoshoots; work with marketing communications to plan the shoot.

  • Coordinate Voice of the Customer (VOC) activities and other market research required to fully understand customer requirements and drive decisions for assigned product line(s).

  • Plan and deliver product sales training, including participation in live training events and recorded product webinars. Support industry trade shows, customer experience events, and other key divisional events, activities and initiatives.

  • Conduct monthly Product Plan Meetings with management team. Participate in Product Quality Initiative (PQI) team analysis, action plans, and reports.

What Do You Need?

To be considered for this role, an individual should meet the following minimal requirements: 

  • Travel Requirement 25%, including international travel.

  • High School Diploma required. Associates or Bachelor's degree preferred, marketing communications or business administration focus preferred.

  • Prior experience in product development, managing profit and loss (P&L) statements, marketing and sales through a business-to-business dealer/distribution system is highly preferred. Demonstrated ability to clearly understand target markets, clearly articulate customer needs, and propose product concepts and solutions to BOSS internal personnel to drive incremental growth.

  • Technical understanding and functional competency of durable whole goods.

  • Excellent verbal/written communication skills, influencing ability, and effective participation on cross-functional teams.

  • Self-starter with a bias for action and ability to simultaneously lead multiple project teams.

  • Strong technical aptitude enabling communication, understanding, and collaboration between technical service and engineering.

  • Ability to quickly assimilate and synthesize a significant amount of complex information and work with team members to make sound business, product and financial decisions.

  • Strong analytical abilities to review and summarize data for presentation, direction and decision making.

  • Fluent in Microsoft Office suite of products.

What Can We Give You?

At BOSS Snowplow, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits – BOSS Snowplow  offers employees at our Iron Mountain location, MI a variety of perks, including: 

  • Dress for your day - We know you're more productive when you're comfortable, which is why employees are encouraged to take advantage of our casual, office-plant blended environment. 

  • Wellness - In addition to physical wellbeing, TTC offers a variety of mental health, financial health, and other types of resources to every full-time employee. 

  • Growth OpportunitiesTTC prides itself on giving our employees the chance to grow their careers. Tuition reimbursement, opportunities to move into new areas of interest, and promotion opportunities are a few examples.  

  • Competitive Salary– The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. 

We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees. 


Apply Now

  • Benefits

    We offer a full range of benefit options for your present and future needs including competitive salaries, 401(k)s, paid vacation days, and more.

  • Sustainability

    Sustainability is not a new concept for The Toro Company. It is deeply rooted in our purpose—to help our customers enrich the beauty, productivity and sustainability of the land.

  • Community

    Volunteering is an important part of our culture. We believe that a satisfying life comes from contributing at work and giving back to the community.

More Brands. More Roles. More Opportunities.

  • Toro
  • Ditch Witch
  • Exmark
  • Spartan Mowers
  • Boss Snowplow
  • Ventrac
  • American Augers
  • Trencor
  • Subsite Electronics
  • Pope
  • Hammerhead Trenchless
  • Radius: Tools for HDD Professionals
  • Perrot
  • Hayter: Makers of the finest mowers
  • Unique Lighting Systems
  • Irritrol
  • Lawn Boy