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Man riding on motorized leveler through gravel

Product Marketing Manager - Ventrac


Orrville, Ohio

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Who Are We? 

Ventrac, located in Orville, Ohio, is a division of The Toro Company. Ventrac is a premier innovator of equipment for turf and landscape grounds management, sidewalk snow removal, and specialty grounds care maintenance. Built for performance with quality to last, Ventrac equipment is ideal for golf course turf management, sports fields, collegiate campuses, residential and commercial property maintenance, and public green spaces.

As a Product Marketing Manager you will support the business objectives of Ventrac by effectively guiding assigned products through their entire lifecycle. This person is involved in the entire process from idea generation through to product maturity and final sales support.Ventrac products are used worldwide by professional groundskeepers, contractors, and property owners in a wide range of markets. This role will focus on tractor and attachment product lines including, but not limited to all4520 machine variants.

What Will You Do?


  • Develop, present, and execute multi-generational product plans for assigned products

  • Develop strategies for the evolution of current product and creation of additional products

  • Create and present business cases for new product needs

  • Track and report annual status of products within the portfolio and how they contribute to meeting defined sales/profit targets

  • Interface with Ventrac dealers and customers to collect product feedback and information about customer needs

  • Work together with Marketing, Sales, and Engineering to coordinate the development process, providing for input from each area to be considered during the process


  • Develop product launch plans in collaboration with Ventrac marketing and sales departments

  • Handle product information inquiries from channel partners and customers

  • Be an industry expert and represent the company’s interests for the assigned products

  • Support product sales training, including participation in live training events

  • Participate in online forums, groups, and communities dedicated to our core customer groups

  • Support and attend industry trade shows, customer experience events, and other key activities

  • Support marketing media capture by organizing and transporting equipment

  • Operate equipment for testing/feedback purposes during the development process

  • Additional duties as determined to support Ventrac product needs

What Do You Need?

To be considered for this role, an individual should meet the followingrequirements:  

  • In-depth understanding of compact landscape, construction, and agricultural equipment

  • Ability to develop and implement comprehensive, long-range product business plans including research, writing specifications, budgeting, costing, and future sales/support actions

  • Ability to operate Ventrac equipment and provide feedback on performance, durability, ergonomics, etc.

  • Strong leadership competency in team environments and ability to manage and/or work with multiple project teams simultaneously 

  • Excellent verbal/written communication skills

  • Availability to work on-site in Orrville, Ohio (this is not a hybrid or remote-compatible role)

  • Current vehicle operator’s license and be willing to travel up to 15% of the time (air & highway) with potential for limited international travel

  • Appropriate PC skills including Microsoft apps and ability to learn other business-supporting software

Preferred Qualifications: 

  • Business-to-business sales experience

  • Prior participation in a formal product development process 

  • Experience operating compact equipment in a landscape, construction, or agricultural setting

  • Ability to use common tools and follow service procedures for the repair and maintenance of equipment

  • Ability to tow equipment using a standard pickup truck and trailer/s 

Education and Years of Experience: 

  • Bachelor’s degree in marketing, business, engineering or related discipline

  • 3-5 years (PMM I) or 5+ years (PMM II) of direct experience insales/marketing or new product development roles within a related product category

What Can We Give You?   

At Ventrac we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits – Ventrac offers employees at our Orrville, OH location a variety of perks, including:

  • Dress for your day - We know you're more productive when you're comfortable, which is why employees are encouraged to take advantage of our casual, office-plant blended environment.

  • Location – Located in the heart of Orrville, a small town with a busy manufacturing industry, we have a family-like work atmosphere. We are around 10 minutes from U.S. Route 30 and Route 585 for easy travel. 

  • Onsite amenities – With two onsite cafes and large break rooms, we have a convenient and comfortable area for breaks and lunches. We have around 350 employees and are always growing. We have newer, high-quality facilities (built from 2014-2018) and an exceptionally clean manufacturing work environment.

  • Wellness - In addition to physical wellbeing, The Toro Company offers a variety of mental health, financial health, and other types of resources to every full-time employee.

  • Volunteerism - The Toro Company is proud to provideemployees 20 hours of paid time to volunteer in the community.

  • Growth Opportunities – TTC prides itself on giving our employees the chance to grow their careers. Tuition reimbursement, opportunities to move into new areas of interest, and promotion opportunities are a few examples. 

  • Competitive Salary Salary will be determined by experience and qualifications.If you need to, you can access your pay early with the One@Work app, formerly the Even app.

Ventrac is a growth-oriented company located in Orrville, Ohio. Our team is dedicated to excellence through innovation, a strong work ethic and quality workmanship. Join the Ventrac Team who feels passionate about the products we build for commercial lawn care use. We believe our employees are truly the most valuable asset. We are known for our culture of respect and collaboration, which can be measured by our low turnover, open communication, and the excitement in the air. 

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  • Benefits

    We offer a full range of benefit options for your present and future needs including competitive salaries, 401(k)s, paid vacation days, and more.

  • Sustainability

    Sustainability is not a new concept for The Toro Company. It is deeply rooted in our purpose—to help our customers enrich the beauty, productivity and sustainability of the land.

  • Community

    Volunteering is an important part of our culture. We believe that a satisfying life comes from contributing at work and giving back to the community.

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