Digital Product Manager III - The Toro Company

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Who Are We?

The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world-class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and a healthy tenure, come find out what makes The Toro Company the best place in the Twin Cities to build a career.

As a Digital Product Manager III you will support the business objectives of the Landscapes and Contractors Group (L&C) – which consists of the Toro, Exmark, and Spartan brands – by defining and executing the digital product vision and roadmap for a unified, app-based, connected landscape management ecosystem. Key functions include owning the multi-year digital product roadmap for several applications and connected devices, translating customer and business needs into technical requirements in partnership with engineering teams, defining the data strategy for connected devices, and representing the digital roadmap to divisional and executive leadership.

What Will You Do?

• Define and evangelize the digital product vision and multi-year roadmap for the digital solutions aligned to Toro's autonomous, alternative energy, and smart connected innovation pillars.
• Apply design thinking and customer discovery practices to translate ambiguous customer and business needs into validated product requirements, personas, userstories and acceptance criteria that drive innovative solutions and enable effective technical execution.
• Define the digital product requirements needed to support multi-device interoperability, partnering with engineering on API design, device communication protocols (Bluetooth, Wi-Fi, etc.), cloud data models, and OTA firmware update strategy.
• Lead the alignment of product vision, roadmap execution, technology platforms and organizational strategy while setting and prioritizing the backlog across cross-functional teams using agile methodologies to deliver scalable, sustainable and commercially successful solutions.
• Partner with engineering teams on solution requirements to ensure the app experience and physical product are designed together, not bolted on afterward.
• Define and track key product metrics (activation, device attach rate, active use, automation adoption, churn, support ticket rate) to drive roadmap trade-offs.
• Own the competitive strategy for the connected landscape management category, including positioning against key players.
• Identify opportunities to strengthen customer relationships and deliver greater value by continuously evaluating customer behavior, feedback, analytics, and insights from qualitative research.
• Partner with engineering teams on data strategy and rights framework for first- and third-party/OEM connected devices, including data ownership and privacy considerations.
• Represent the digital product roadmap in executive and board-level forums, translating technical details into business impact and investment rationale.
• Partner with Legal, Security, and Enterprise IT on data privacy, cybersecurity, and connected-device compliance requirements across all supported devices.

What Do You Need?

• Strong interpersonal communication abilities and excellent verbal/written communication skills.
• Deep analytical skills, including comfort with product metrics, market-sizing models, and data-driven roadmap decisions.
• Experience in creating and executing strategic digital product roadmaps.
• Experience in designing the digital product portfolio vision and strategy to meet key business objectives.
• Exceptional leadership and project management skills with the ability to orchestrate complex, enterprise-wide initiatives, align diverse stakeholder interests, and make strategic prioritization and investment decisions that maximize customer and business value.

• Proven agile product delivery experience (Scrum or Kanban), including backlog ownership and cross-functional stakeholder management.
• Working technical familiarity with mobile app architecture, cloud backend concepts, and wireless connectivity protocols common to consumer and business IoT (Bluetooth LE, Wi-Fi, Zigbee, etc.).
• Experience managing a multi-device or multi-SKU product ecosystem where user experience must remain coherent across hardware built by different teams.
• Experience leveraging qualitative and quantitative data, including analytics, research insights, and customer feedback, to guide product decisions and priorities.
• Bachelor’s degree in engineering and 8+ years of applicable experience (or MBA with 5+ years applicable experience) in managing connected/IoT hardware products or app-based platforms with physical device integrations.

Other Job-Related Components:

• Works closely with marketing directors, product marketing managers, regional sales managers, customer service, and marketing communications team.
• Contributes to long-range and annual plans.
• Builds strong cross-functional working relationships with Engineering, Sales, Customer Care, IT, and other internal departments.
• Collaborates across divisions and with key internal corporate resources.
• Serves as an advocate for the customer.
• Travel Requirement:  15-20%, including dealer visits, trade shows, and some international travel.

What Can We Give You?   

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at ourBloomington, MN HQlocation a variety of perks, including: 

• Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment. 

• Location – Conveniently located near both St. Paul and Minneapolis, we are centrally located for most commuters! 

• Food - Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day. 

• Wellness - The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical wellbeing, TTC offers a variety of mental health and financial health resources to all employees. 

• Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community. 

• Summer Hours – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday. 

• Flexible Work Arrangements – This team is currently implementing a hybrid work schedule. The opportunity to collaborate in a hybrid way, with some time spent in office and some from home, has promoted team building and flexibility. ​#LI-Hybrid​

• Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between ​$115,000​ - ​$150,000​. Cash compensation is one piece of our competitive total rewards package. You may be eligible to participate in an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts are determined by company policy and performance metrics. If you need to, you can access your pay early with the dailypay app. 

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment experience for our applicants. Recruitment fraud is a growing concern for job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities. All legitimate job opportunities must be applied for directly through our official careers page at jobs.thetorocompany.com or via Workday, our applicant tracking system. 

The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors. We are committed to creating a welcoming environment for all employees.