e-Commerce Specialist, RLC - The Toro Company

Who Are We?  

With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.

Your Opportunity:

With strong divisional growth, the Residential and Landscape Contractor (RLC) division is seeking a highly skilled e-Commerce Specialist to join the Toro RLC brand marketing and operations team. The e-Commerce Specialist is a results-driven role dedicated to elevating digital content and maximizing sales conversions across key retail accounts. With a hybrid focus on both marketing and sales, this position is instrumental in supporting and refining online content strategy to drive performance. The primary priority is launching and optimizing e-commerce presence, while also supporting content and conversion improvements across key account online platforms.

Sponsorship:  

• Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.

Work Location: 

• This role will be based at the Bloomington, MN Toro's International Corporate Headquarters.  Fully remote is not available at this time. 

• The current team works 3-days on campus, with optional 2-days remote.  

• Typical office environment as it pertains to lighting, temperature, and noise level when in administrative/operations offices.

• This position will work closely with key channel partners and must collaborate among a wide variety of internal teams including marketing, retail and sales channels, business segments and more.

• Travel 5%, domestic for Voice of the Customer Events.

What Will You Do? Key Responsibilities:  

In order to grow and build a successful career with The Toro Company, you will be responsible for: 

• Lead initiatives to enhance and optimize product content across key accounts, ensuring best-in-class digital presentation and optimizations for increased sales conversion.

• Support content development and conversion strategies for online channels, including refining product descriptions, specs, imagery, landing pages, display banners, and carousels.

• Collaborate closely with marketing and sales teams to align digital content with sales goals and key account strategies.

• Monitor, analyze, and report on sales performance and conversion analytics, leveraging data-driven insights to guide content improvements.

• Regularly audit and analyze e-commerce platforms to ensure accuracy, currency, and quality of content across various categories. Resolve any errors and ensure proper merchandising.

• Stay up-to-date with e-commerce trends and ensure adherence to content guidelines with best practices for each retailer websites to maintain competitive advantage and drive continual improvement.

• Coordinate with external partners and internal stakeholders to ensure seamless execution of online content initiatives.

• Own SEO best practices across PDPs, storefronts, A+ content, and brand store experiences, continually testing and refining based on performance and marketplace shifts.

• Analyze competitive trends, search dynamics, and consumer behavior across key accounts to proactively identify growth opportunities and optimization gaps.

• Contribute to the development of A/B testing plans for content variations to measure conversion impact.

• Collaborate on content calendars for campaigns, promotions, and marketing strategies.  Ensure consistency and quality in branding and messaging when executing across all retailer platforms.

What Do You Need?  

To be considered for this role, an individual should meet the following minimal requirements: 

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• Proven experience in e-commerce, digital marketing, or sales enablement—preferably for major retail accounts.

• 2-3 years of demonstrated success in optimizing online content for improved sales conversion, particularly on Amazon and other retailer platforms.

• Deep understanding in SEO (Search Term optimization, CTR/conversion levers, keyword hierarchy, and competitive intelligence).

• Advanced analytical skills with proficiency in using web analytics and e-commerce reporting tools. 

• Strong written and visual communication skills with attention to detail in digital presentation.

• Strong project management capabilities – ability to manage and prioritize multiple projects in a fast-paced, hybrid work environment.

• Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.

• Understanding of UX, web design, customer flow and web analysis.

• Confidence in attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools.

• Experience with Sitecore, Optimizely, Syndigo, Salsify, InRiver, Asana, SAP, Microsoft Suite, and other relevant/essential software a plus.

Preferred:

• Experience with Sitecore, Optimizely, Syndigo, Salsify, InRiver, Asana, SAP, Microsoft Suite, and other relevant/essential software a plus.

What Can We Give You? 

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top-tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including: 

• Dress for your day- We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment. 

• Food - Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day. 

• Wellness - The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical well-being, TTC offers a variety of mental health and financial health resources to all employees.  

• Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer` in the community. 

• Summer Hours – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday. 

• Competitive Salary – A reasonable salary estimate is $70,000-$80,000 for this opportunity.The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the One@Work app, formerly the Even app. 

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment process for our applicants. Recruitment fraud is a potential threat to job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities.   

The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors. We are committed to creating a welcoming environment for all employees.

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