Marketing Manager II, RLC Customer Lifetime Value - The Toro Company

Who Are We?

With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment, including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.

The Residential, Landscape, and Contractor [RLC] division of The Toro Company develops and sells inventive outdoor power equipment for use on residential and municipal properties. It is committed to delivering superior innovation and customer care. We are seeking a talented and motivated Marketing Manager to join our growing team and contribute to the success of our marketing initiatives, drive profitable growth in the business and deliver best-in-class post-sale customer experience.

As an RLC Marketing Manager II, you'll lead the RLC post -sale dealer/distributor business (parts, accessories, services) and will be responsible for end to end P&L management and 4P strategy (Product-Pricing-Promotion-Placement) for the channel, leading marketing initiatives, and working with channel partners to execute financial plans and in turn drive profitable growth in the business while deliver best in class post-sale customer experience.

Your Opportunity:

The position of RLC Marketing Manager II provides a unique opportunity to utilize one’s analytical skills, creative problem-solving, entrepreneurial spirit and core product-marketing toolkit. In this role, you will not only oversee product development and support for dealer and distributor channels but also play a vital part in shaping strategies that enhance the customer journey at every touchpoint. Your leadership will be instrumental in identifying growth opportunities, optimizing product offerings, and ensuring effective collaboration across teams. With a focus on both innovation and operational excellence, you will help bridge the gap between our brand and our customers, translating business objectives into actionable marketing programs. In this role you will be accountable and responsible for the financial results (Revenue and EBIT) for the RLC Post-Sale business.

The ideal candidate brings a solid understanding of financial terminology / P&L elements, ability to identify levers which drive P&L impact, strong product-marketing expertise, excellent project management skills, detail orientation, understanding of multi-channel sales models, and most importantly a execution focused growth-mindset.

Sponsorship:

• VISA Sponsorship is not available for this position.

Work Location: 

• The work location is in Bloomington, MN Toro's International Corporate Headquarters.Fully remote is not available at this time.

• The current team works 5-days on campus in Bloomington, MN.There could be occasional and intermittent times when hybrid is available, but generally this team is in the office 5-days a week.

• This role includes travel 15%-20% (both domestic and international) for VOC events and meeting with customers, with related expense reporting duties.

What Will You Do? Key Responsibliites:

In order to grow and build a successful career with The Toro Company, you will be responsible for: 

• P&L ownership and management: Set and deliver on financial goals (Revenue and EBIT). Work with sales teams, channel partners, and finance teams to develop financial plans (annual and quarterly revisions). Work with cross-functional teams to achieve financial objectives.

• Strategy & Planning: Develop product and marketing tactics to meet financial objectives for the business, drive sustained profitable growth for the company. Develop and implement levers for market share and margin improvements. Collaborate with cross-functional teams (e.g., sales, marketing, product management, engineering) to identify and drive high-impact sales opportunities and long-term product strategy execution. Stay abreast of industry trends and emerging technologies to ensure strategies are effective. Most importantly, maintain a ’80-20 mindset’ and prioritize the high-impact needle mover initiatives

• Program Implementation: Plan and execute channel marketing programs, guide the external and inside sales teams’ field implementation. Track market acceptance and effectiveness of product content, marketing programs, and policies.

• Sales Enablement: Facilitate onboarding and ongoing engagement for new and existing dealer/distributor channel sales teams, identify differentiators to support messaging and new product development opportunities.

• Cross-Functional Collaboration: Represent the business category, Toro’s channel partners, and consumers while working with engineering, sales, upstream and downstream marketing, and operations to align efforts and messaging. Serve as the marketing liaison for supplier relationships, ensuring consistent product quality and availability.

What Do You Need? Required Mindsets, Skills, and Knowledge:

To be considered for this role, an individual should meet the following minimal requirements: 

• Mindsets

  • Growth mindset, entrepreneurial spirit, and high level of energy & drive.

  • Execution discipline & ability to drive results (i.e., Do what we said we would do).

  • 80-20 mindset and prioritization skills – ability to focus on the highest impact areas.

  • Strategic thinking with a hands-on approach to execution.

  • Ability to think in the shoes of the customer.

• Education & experience

  • Bachelor’s degree in marketing, business or a related field. MBA preferred.

  • 10+ years of experience in marketing, product management or business development.

  • Parts, Accessories and Services experience preferred.

  • Solid understanding of financial planning and P&L management.

  • Proven team player, high degree of professionalism, fit with culture of TTC, and ability to build trust-based relationships within the company and its stakeholders.

  • Experience with B2B sales processes and understanding of channel partners (e.g., dealers, distributors).

• Skills

  • Excellent verbal, written, listening, and presentation skills.

  • Healthy balance between the ‘science’ (e.g., analytical) and ‘art’ (e.g., negotiation, collaboration with dealers) to solve business problems.

  • Ability to create business plans and present to senior executives effectively.

  • Proven track record of collaborating effectively with internal and external stakeholders to achieve results.

  • Proficiency with the Microsoft Office suite, data reporting tools, and business operating systems (e.g. Power BI, Salesforce, SAP).

  • Travel required ~15-20%, for industry/customer events and customer research.

What Can We Give You?

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top-tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including: 

• Dress for your day- We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment. 

• Food - Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day. 

• Wellness- The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical well-being, TTC offers a variety of mental health and financial health resources to all employees.  

• Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community. 

• Summer Hours – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday. 

• Competitive Salary– A reasonable estimate would be $117,300 - $146,000 for this opportunity. The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the One@Work app, formerly the Even app. 

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment process for our applicants. Recruitment fraud is a potential threat to job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities.   

We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy and related needs and conditions, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees.