Marketing Manager, Walk Power Mowers - The Toro Company

Who Are We?  

Built on more than 100 years of innovation, relationships, trust and integrity, The Toro Company is recognized as a leading outdoor solutions company.With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.

Your Opportunity:

With strong divisional growth, the Residential and Landscape Contractor (RLC) division is seeking a Marketing Manager who will lead Toro’s walk power mower product platforms for the North American market and drive category expansion opportunities across the Residential Landscape Contractor division. You’ll manage customer-focused product portfolios, built from strategic market intelligence, to achieve and exceed divisional growth, market share and profitability goals. A strong candidate has a blend of demand generation and marketing  

experience, along with retail, product and P&L knowledge. 

Sponsorship:  

• Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.

Other Job Related Components: 

• Travel expectation: 15-25% business and customer meetings, VOC events and/or trade shows (mostly domestic).  

• RLC Division is known for their quick and efficient execution on projects, and fast paced, data-informed, decision making.This position will work closely with vendors and must collaborate among a wide variety of internal teams including marketing, retail/sales channels, business segments, customer care, and more. 

• Working conditions: In Office 

Work Location:

• This opportunity is based out of Bloomington, MN international headquarters.  

• The current team works 5-days on-site. This team will consider 4 days on site, with optional 1 day remote.

• Remote or Hybrid is not available at this time.

What Will You Do? Key Responsibilities:  

In order to grow and build a successful career with The Toro Company, you will be responsible for: 

• Own the category business plan for assigned walk power mower product platforms, including pricing strategy, portfolio mix, margin targets, and SKU-level profitability. 

• Develop and execute multi-year and annual business category plans that achieve financial, sales, share, inventory, warranty, and other agreed-upon measurement targets. 

• Direct retail and channel promotional strategy through pricing models, regional analysis, and competitive marketplace intelligence, ensuring alignment with divisional priorities. 

• Effectively present recommended objectives, strategies, action plans, and business policies to the division management team and influence decision-making. 

• Partner with brand management to prepare marketing collateral, key claims, and consumer language related to promotions, advertising, public relations, digital campaigns, and trade shows. 

• Provide complete P&L leadership and ownership for assigned product categories, making data driven decisions to optimize revenue, margin, and investment. 

• Lead cross-functional teams (including product management, sales, finance, operations, and customer care) for product launch and lifecycle management efforts. 

• Build and maintain strong relationships with key channel partners, including OPE dealers, OPE distributors, mass retailers, and online partners, to support category growth. 

• Partner with other professional product categories to leverage synergies, support successful product launches, and ensure aligned sales channel execution. 

What Do You Need?  

To be considered for this role, an individual should meet the following minimal requirements: 

• Bachelor’s degree required, ideally in Marketing or Business.

• 8+ years of progressive marketing experience, including digital marketing and/or product/category management, demonstrating increased scope and responsibility. 

• Demonstrated experience managing a significant product category with full P&L responsibility. 

• Proven success in go-to-market commercialization with experience leading major launch efforts for new products; preference given to candidates with consumer products experience. 

• Significant channel management experience working closely with various end-customer facing sales teams and retail partners. 

• Thorough understanding of the marketing mix and ROI analysis, with strong analytical and financial acumen. 

• Persuasive communication and presentation skills with the ability to influence senior leaders and cross-functional partners. 

• Strong ability to prioritize work and resources across engagements based on short- and long-term needs. 

• Proven team player, fully supportive of division and company objectives and culture, with demonstrated leadership in cross-functional environments.

Preferred Qualifications:

• MBA preferred, ideally in Marketing or Business.

• Those with demonstrated experience in Demand Generation are preferred.

What Can We Give You? 

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top-tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including: 

• Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment. 

• Food - Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day. 

• Wellness- The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical well-being, TTC offers a variety of mental health and financial health resources to all employees.  

• Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer` in the community. 

• Summer Hours – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday. 

• Competitive Salary – A reasonable salary estimate is $120,000-$150,000 for this opportunity.The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with Daily Pay.

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment experience for our applicants. Recruitment fraud is a growing concern for job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities. All legitimate job opportunities must be applied for directly through our official careers page at jobs.thetorocompany.com or via Workday, our applicant tracking system.

The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors. We are committed to creating a welcoming environment for all employees.

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