Senior Director, Marketing - The Toro Company

Who Are We?

With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment, including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.

Your Opportunity:

The Senior Director, Marketing develops the strategic direction for the residential business serving the specifics needs of urban, suburban, and homeowners with acreage customers.  Responsible for leading all marketing functions including strategic planning, annual planning, pricing, promotion, P&L management, marketing communications, financing and channel strategy, as well as providing leadership to product development and customer lifetime value creation.  Accountable to achieving annual plans in terms of sales, profit contribution, inventory turns, product introductions and strategic imperatives for the residential business.

Sponsorship:

• Applicants must be legally authorized to work in the United States.

• We are unable to consider OPT, J1 or F1 students, nor sponsor or take over sponsorship of an employment VISA at this time - regardless of expiration date.

• Must be willing to obtain/maintain an active and valid US Passport and a non-expired US Driver's license.

Work Location:

• This opportunity is based out of Bloomington, MN, international headquarters.Other job locations and/or fully remote is not available at this time.

• The successful finalist should be equally comfortable working 5 days on-site.

• Travel as required, domestically and internationally up to >10%, along with appropriate expense reporting duties. May require occasional visits to warehouse or distribution center locations.

What Will You Do?

To grow and build a successful career with The Toro Company, you will be responsible for: 

• Develops market analysis and leads the long term strategic and annual planning processes for the business.

• Works closely with director of engineering, director of product management, and marketing management team on product development projects and multi-generational product planning (MGPP), ensuring that projects are properly defined, prioritized and meet customer requirements.

• Leads and executes on annual marketing plans focused on broadening engagement and strengthening brand relevance in key customer segments.

• Ensures that all marketing elements of the annual plan are implemented effectively and on time, including marketing guides, advertising, promotions, direct communications, market research, financing, web site, merchandising materials, trade shows and other initiatives as developed.

• Reacts quickly to market dynamics to achieve annual sales plan. Works closely with sales team to implement programs.

• Works in conjunction with sales, integrated business planning, and integrated supply chain teams to meet channel fill rate requirements and optimize Toro and retailer partner inventory turns.

• Works in conjunction with sales to develop customized marketing plans for distributors, dealers, and mass retail partners.

• Works with marketing communications, customer service, engineering, product managers and sales to get end user input regarding products and promotions. Develop and maintain business tracking processes and analyze data.

• Responsible for tracking, and managing the overall marketing budget

• Responsible for ensuring the integrity of customer data bases and develop programs for optimizing their use (i.e. marketing automation).

• Maintains up-to-date knowledge of industry and trade developments through channel contacts, trade publications, seminars and trade shows.

• Identifies opportunities for potential joint-venture / acquisition candidates as appropriate.

• Represents The Toro Company at various industry functions, meetings, and activities.

• Recruits, develops, and leads marketing personnel.

• Other duties as assigned.

What Do You Need?

To be considered for this role, an individual should meet the following minimal requirements: 

• Bachelor’s degree is required. 

• A minimum of 10 years of cross-functional, broad-based business experience, preferably in the durable goods industry with experience with dealer channel.

• Excellent interpersonal and communications skills are required to lead and manage the marketing department.

• Strong technical skills are required to analyze and assess effectiveness of existing systems and to recommend and implement new systems and technologies to improve overall service and efficiencies.

• Strong analytical skills and demonstrated superior interpersonal and leadership skills for project/team management.

• Team oriented leader, who is fully supportive of division objectives and functions.  Must work well with functional peers, across company divisions and with channel partners.

• Alignment with Toro Company values.

Preferred:

• An MBA is preferred.

• Prior experience with the RLC (Residential, Landscape & Contractor) dealer channels preferred.

Other Job Related Components:

• Multiple lines serving residential and homeowner with acreage customers

• Define team structure, recruit and develop talent

• Manage multiple projects annually

• Travel is required

What Can We Give You?

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top-tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including: 

• Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment. 

• Food - Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day. 

• Wellness - The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical well-being, TTC offers a variety of mental health and financial health resources to all employees.  

• Volunteerism- The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community. 

• Summer Hours– Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday. 

• Competitive Salary– A reasonable pay range for this opportunity is $205,000-$250,000​.The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the One@Work app, formerly the Even app. 

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment process for our applicants. Recruitment fraud is a potential threat to job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities.   

The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors. We are committed to creating a welcoming environment for all employees.

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