Marketing Operations Specialist II - BOSS Snowplow

Who Are We?  

BOSS Snowplow, located in Iron Mountain, Michigan, is a division of The Toro Company.  BOSS is a leader in the snow and ice management business with a growing lineup of plows for trucks, UTVs and ATVs, salt and sand spreaders, and box plows built for the snow and ice management professional, as well as the homeowner. With a focus on uncompromising quality and high-level craftsmanship, BOSS has grown to be a leader in the sale of truck plows. 

Your Opportunity:

The Marketing Specialist II serves as the operational backbone of the BOSS Marketing Department — ensuring marketing campaigns, product launches, programs, and events are executed efficiently, on time, and within budget. This role focuses on project coordination, process management, and cross-functional collaboration to enable the team’s creative and strategic success. The Specialist will manage project workflows, align priorities across teams, and support marketing reporting, budgeting, and communication efforts. This position plays a critical role in driving consistency, accountability, and visibility across all marketing initiatives.

Sponsorship:

• VISA sponsorship is unavailable at this time.

Work Location:

• This opportunity is based out of Iron Mountain, MI, at BOSS headquarters, and 5 days on site is anticipated.

• Other job locations, hybrid, and/or fully remote is not available at this time.

What Will You Do? 

In order to grow and build a successful career with The Toro Company, you will be responsible for: 

• Plan, coordinate, and track marketing campaigns, programs, and product launches.

• Manage workflow systems, calendars, and deliverables to ensure timely project completion.

• Serve as the liaison between marketing, product management, sales, and other internal departments.

• Support marketing budget tracking, invoice processing, and reporting for accuracy and accountability.

• Lead cross-functional communication to align project priorities and remove roadblocks.

• Assist in planning and executing dealer programs, tradeshows, and events.

• Maintain internal documentation, project timelines, and marketing process templates.

• Compile marketing performance reports, ROI analyses, and campaign recaps.

• Monitor project progress and proactively identify risks or delays.

• Support implementation and management of marketing tools (DAM, CRM, analytics, etc.).

• Coordinate ad agency and vendor relationships, creative asset delivery, and production logistics.

• Collaborate with the Senior Marketing Manager to drive efficiency and continuous process improvement.

What Do You Need?

To be considered for this role, an individual should meet the following minimal requirements: 

• High School or GED Equivalent required.

• 5-10 years of experience in marketing project coordination, operations, or campaign management required.

• Project Management: Organizes and drives projects to completion with precision.Proficiency in Microsoft Office Suite; familiarity with project management tools (Monday.com, Asana, Microsoft Planner).Strong project management skills and ability to handle multiple concurrent initiatives.

• Operational Excellence: Streamlines processes to improve efficiency and visibility. Excellent communication, organization, and interpersonal skills.

• Collaboration: Builds productive relationships across departments. Ability to drive alignment across diverse teams and manage complex workflows.

• Analytical Thinking: Uses data to inform and improve marketing per formance.Analytical mindset with a focus on results and continuous improvement.

• Accountability: Ensures deadlines, budgets, and deliverables are met.Strong understanding of marketing processes, budgets, and analytics.

• Adaptability: Responds effectively to changing priorities and business needs.

Preferred:  

• Bachelors degree (B.A.)or Masters Degree (MBA) in Marketing, Business, Communications, or related field preferred.

• Prior experience with Salesforce, HubSpot, SAP, preferred.

Other Job-Related Components?

• Approximately 10–15% travel required (U.S. and Canada).

• May be required to work offsite for dealer events, tradeshows, or marketing activations.Outdoor environment includes work in all kinds of weather while operating and demonstrating machinery in site conditions such as snow, ice, cold weather, etc.

What Can We Give You?

At BOSS Snowplow, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits – BOSS Snowplow  offers employees at our Iron Mountain location, MI a variety of perks, including: 

• Dress for your day- We know you're more productive when you're comfortable, which is why employees are encouraged to take advantage of our casual, office-plant blended environment. 

• Wellness - In addition to physical wellbeing, TTC offers a variety of mental health, financial health, and other types of resources to every full-time employee. 

• Growth Opportunities – TTC prides itself on giving our employees the chance to grow their careers. Tuition reimbursement, opportunities to move into new areas of interest, and promotion opportunities are a few examples.  

• Competitive Salary – A reasonable pay range for this role is$68,000-$80,000.The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the One@Work app, formerly the Even app.

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment process for our applicants. Recruitment fraud is a potential threat to job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities.   

We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy and related needs and conditions, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

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