Sr. Marketing Manager - HammerHead

Who Are We?

At HammerHead in Lake Mills, Wisconsin, we pride ourselves on being one of the largest contributors to the underground pipe and cable replacement, installation, and maintenance industry. Our plant in Lake Mills stands out because it is a place for people to learn and thrive. We enjoy coming to work because we take pride in creating high-quality pieces of equipment, along with a dedicated team-oriented environment created through individual success. All our locations build an intricate network of machinery that contributes to The Toro Company. We contribute to building the communities, cities, and the world. We invite you to apply and join a team of highly skilled and highly passionate people.

The Sr. Marketing Manager is responsible for identifying and characterizing customer needs, defining innovative and differentiated products to meet those needs, and managing the performance and profitability of those products throughout their lifecycle. The Sr. Marketing Manager also contributes to the development of overall business strategy, particularly related to product line vision and strategy. The Sr. Marketing Manager is part of the Hammerhead leadership team and will partner closely with the General Manager on strategic business decisions. This position would also have responsibility for managing the marketing and product management groups.

Sponsorship:

• VISA Sponsorship is not available for this position.

Work Location:

• The anticipated work location is in the Hammerhead Division in Lake Mills, WI.

• Fully Remote candidates will be considered.

• Rapidly changing demands, schedules, and deadlines.  Air and highway travel, with up to 50 percent domestic and/or international travel required.  

What Will You Do?

• Market Analysis - Provide accurate and timely analysis of the markets, applications, customers and competitors that define relevant market segments. Identifies and assesses market share growth opportunities and leads competitive research and analysis. Understands key opportunities and threats and uses the information in the development of strategic plans to capitalize on or mitigate risks.

• Product Portfolio Management - Develop and maintain a vision and roadmap for both new and phased-out assigned products; lead the identification, definition and prioritization of innovative, differentiated and profitable new product development opportunities for customer applications. Analyzes and oversees product portfolio performance and associated revenue.

• New Product Development – Provide assistance and oversight to all new product development projects, from initial assessment through product launch: with RD&E, lead the definition, costing, planning and execution of new product projects; with Operations, successfully transition new products to manufacturing for commercialization; 3) with Sales, lead an aggressive new product roll-out that accounts for training, marketing and other needs.

• Voice of Customer – Gain and appropriately apply in-depth market, industry, customer and competitive knowledge in the development of customer-centric products that meet their unmet needs and further position the company as an industry leader.

• Cost Management - Develop an annual cost budget for the product management function and audit/manage cost performance accordingly.

• Planning & Execution - Develop, document and communicate annual functional performance objectives; generate and execute the strategies and tactics required to meet those objectives; utilize metrics to measure progress. Lead cross-functional problem solving when targets are not being met.

• Marketing Support – With the Marketing Team, lead the commercialization of products through branding, pricing, marcomm strategies, sales training, and promotional tools and events. This role includes being recognized as the product expert within the industry which includes association presentations, white papers and interviews.

• Process Improvement - Identify and realize process improvement opportunities related to Stage Gate Product Development, product development prioritization, or other relevant processes.

What do you Need?Required Experience:

• Bachelor’s degree in relevant major; BS in Engineering, Business or similar desired.  Master’s degree in related field preferred.  In lieu of a degree, 10 years of relevant experience may be considered.

• Minimum 5 years of experience as Product Manager of construction equipment.

• Strong cost management, problem-analysis and resolution skills.

• Excellent leadership, teamwork and people-management skills.

• Results-driven and action-oriented; positive and energetic.

• High degree of personal and professional integrity.

• Strong process orientation and drive for continuous improvement.

• In-depth knowledge of the underground construction industry and products.

• Demonstrate excellent leadership and communications skills, along with the ability to make effective group presentations.

• Able to develop and implement comprehensive, long-range product business plans.  This includes research, writing specifications, budgeting, costing, and long-range capacity plans.

• Have strong knowledge of developing and marketing products.

PreferredExperience:

• Bachelor’s degree in relevant major; BS in Engineering, Business or similar desired.  Master’s degree in related field preferred.  In lieu of a degree, 10 years of relevant experience may be considered.

• Strong understanding of MS Office; SAP experience a plus.

What Can We Give You?

At HammerHead, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top-tier medical/dental/vision plan, 401k, and many other great benefits, HammerHead offers employees at our Lake Mills, WI location a variety of perks, including: 

• Dress for your day - We know you're more productive when you're comfortable, which is why employees are encouraged to take advantage of our casual, office-plant blended environment. 

• Wellness - In addition to physical well-being, TTC offers a variety of mental health, financial health, and other types of resources to every full-time employee. 

• Volunteerism- The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community. 

• Growth Opportunities – TTC prides itself on giving our employees the chance to grow their careers. Tuition reimbursement, opportunities to move into new areas of interest, and promotion opportunities are a few examples.  

• Competitive Salary – A reasonable range for this opportunity is: ​$125,900- ​$160,000. The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the Even app.

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment process for our applicants. Recruitment fraud is a potential threat to job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities.   

The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors. We are committed to creating a welcoming environment for all employees.

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