Marketing Specialist (Social Media) - Ditch Witch

Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.

Who Are We?

At Ditch Witch in Perry, Oklahoma we pride ourselves on being the leading manufacturer in the underground pipe and cable market. Our plant in Perry stands out because it's a place for people to learn and thrive. We enjoy coming to work because our plant is our community, we see our teammates not only as co-workers but as neighbors and family members. All of our locations build the intricate network of machinery that contributes to The Toro Company. We contribute to building communities, cities, and the world.  We invite you to apply and join a team of highly skilled, and highly passionate people.

This position is responsible for managing Ditch Witch social media efforts to engage our worldwide customer base. This role strives to increase online visibility and growth, while keeping up with the everchanging technologies and trends in the digital space. The ideal candidate will be responsible for developing and implementing our social media strategy, creating engaging content, and managing our online presence across various platforms.

What Will You Do?

In order to grow and build a successful career with The Toro Company, you will be responsible for the following:​​

• Develop and execute a comprehensive social media strategy aligned with our B2B manufacturing brand identity and business goals
• Manage daily content (text, images, videos) for platforms such as LinkedIn, Instagram, TikTok and Facebook/Meta
• Maintain and optimize company pages within each platform to increase visibility
• Monitor, analyze, and report on social media and campaign performances
• Collaborate with marketing, sales, and customer service teams to ensure consistent messaging and support integrated campaigns
• Identify and engage with industry influencers and potential customers to build meaningful relationships
• Stay up-to-date with the latest social media trends, tools and best practices
• Recommend optimizations for campaigns based on performance metrics
• Manage Ditch Witch virtual reality applications
• Build relationships with dealership personnel for social media content creation
• Travel up to 25% (mostly local, some overnight travel on occasion)

What Do You Need?

To be considered for this role, an individual should meet the following minimal requirements:

• Bachelor’s degree in marketing, public relations, business, communications, digital media, or related field required.
• Specialist I, Marketing : 0–2 years of experience
• Specialist II, Marketing: 2–4 years of progressive marketing experience
• Experience in social media management
• Proficiency in Microsoft Office Suite (excel, word, power point and outlook) required
• Strong understanding of social media platforms, particularly LinkedIn, Instagram, Facebook and TikTok
• Ability to take and edit engaging photographs and videos
• Excellent written and verbal communication skills
• Proficiency in social media management tools and analytics platforms
• Experience with content creation tools, such as Adobe Creative Suite

What Can We Give You?   

At Ditch Witch, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits – Ditch Witch offers employees at our Perry, OK location a variety of perks, including:

Dress for your day - We know you're more productive when you're comfortable, which is why employees are encouraged to take advantage of our casual, office-plant blended environment.

Flexibility - Position will be hybrid in Perry, OK. Candidate needs to be local and be available to go onsite when needed, but role is open to some hybrid flexibility, in addition to travel expectations. #LI-Hybrid

Wellness - In addition to physical wellbeing, TTC offers a variety of mental health, financial health, and other types of resources to every full-time employee.

Growth Opportunities – TTC prides itself on giving our employees the chance to grow their careers. Tuition reimbursement, opportunities to move into new areas of interest, and promotion opportunities are a few examples. 

Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between​$55,000 - $70,000. Cash compensation is one piece of our competitive total rewards package. You may be eligible to participate in an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts are determined by company policy and performance metrics.If you need to, you can access your pay early with the dailypay app.

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment process for our applicants. Recruitment fraud is a potential threat to job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities.  

The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors. We are committed to creating a welcoming environment for all employees.

#LI-DitchWitch