Channel Marketing Manager (Precision Irrigation) - The Toro Company

Who Are We?

Toro’s Irrigation and Lighting business is located in Riverside, CA. The Toro Company’s irrigation business is comprised of two distinct brands, Toro® and Irritrol®. Both brands offer a full line of solid, dependable, irrigation products including controllers, sensors, valves, spray heads and rotors to help customers care for sports fields, public green spaces, commercial and residential properties. Unique Lighting Systems is a leading brand of professional grade lighting fixtures, low voltage transformers, LED lamps and the patented HUB system for installation. Serving both residential and commercial markets, Unique Lighting Systems offers a full line of outdoor lighting products.Toro Ag is a leading supplier of drip irrigation solutions, service and support for agriculture, greenhouse, and horticulture applications. Through our complete system solutions, we help growers of permanent, field and row crops around the world realize substantial benefits in yield, quality, and water savings from the precise application of water and nutrients.

Precision Irrigation Channel Marketing Manager:

Supports the Precision Irrigation Division’s business objectives by developing, implementing, and managing long-range and annual contractor and channel demand programs, product launch plans coordination, product pricing strategies, and channel merchandising efforts to grow the irrigation business. The role will be the interface between the internal product marketing team and our field sales team and channel customers.

What Will You Do?

In order to grow and build a successful career with The Toro Company, you will be responsible for: 

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Scope of responsibilities:

• Development and deployment of annual and long-term distributor whole goods programs, pricing, analysis and reporting;
• Conducting customer and industry research;
• Strategic identification and development of new channels and markets to grow the Toro brand and sales revenue;

Duties & Responsibilities:

• Develop annual product pricing and channel program strategies in collaboration with key stakeholders. Create supporting program materials and maintain updated pricing lists and rebate programs, ensuring alignment with revenue and margin goals.
• Manage loyalty programs supporting the Toro Precision Irrigation product line, driving engagement and customer retention.
• Coordinate sales and marketing alignment meetings to communicate pricing updates, promotional offers, rebate programs, and gather market insights.
• Create targeted campaigns and programs with distribution to grow share of mind and expand share of market with end users.
• Successfully launch new products in collaboration with product managers and accessories marketing managers and marketing communications teams.
• Produce program plan in partnership with sales, marketing communications, and product managers.
• Build and manage relationships/agreements with key channel and end-user entities.
• Collaborate with cross-functional teams to identify and prioritize new Toro irrigation product opportunities, and drive alignment and support based on market needs.
• Identify and implement opportunities to increase product visibility and capture market share, such as integrating with project-based irrigation software platforms like Land F/X.
• Monitor, analyze, and report on competitive activity, industry information, and market share.
• Work closely with the sales team, product management, and marketing communications on a daily basis to coordinate programs, pricing, sales allowances, SKU management, and other key initiatives.
• Analyze sales and program performance data to generate actionable insights and reports using Excel and Power BI; support data-driven decision-making across channel and product initiatives
• Achieves approved annual plan objectives with regard to distributor sales, profit contribution, and program effectiveness.
• Travel responsibilities can be up to 25-35%.

What Do You Need?

To be considered for this role, an individual should meet the following minimal requirements: 

Minimum Experience Requirements:

• ​Bachelor's Degree required

• 7+ years of similar experience in marketing, sales, product development or other relevant business areas

• Negotiation and professional communication skills

• Ability to present to executives and customers at all levels

Preferred Qualifications:

• MBA preferred

• Fluent in Spanish preferred

• Irrigation industry/product knowledge a plus